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What Every Angel Investor Wants You to Know: An Insider Reveals How to Get Smart Funding for Your Billion Dollar Idea, by Brian Cohen, Joh
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WHAT IF YOU HAD AN ANGEL ON YOUR SIDE?
"Terrific advice from a master of the angel investing game. Brian Cohen reveals the art and craft of raising angel money. An investment in this book will pay off a thousandfold." -- DR. HOWARD MORGAN, founder and partner at First Round Capital
When you connect with the right angel investor, it's like finding a new best friend--you just have to know what makes him or her happy.
Smart funding is waiting for smart founders. Raising funds is all about connecting with the investor who's right for you--and What Every Angel Investor Wants You to Know shows you exactly how to succeed.
Veteran early-stage investor Brian Cohen knows how to spot a great company destined for success, and in this groundbreaking book he offers soup-to-nuts guidance for any entrepreneur seeking to launch an invention, a product, or a great new idea into a receptive marketplace.
As chairman of the board of directors of the New York Angels, Cohen is one of the most engaged angel investors out there today. The first investor in Pinterest, he describes exactly what angels want to see, hear, and feel before they take out their checkbooks:
- A clear exit strategy before the startup even launches
- Facts that turn "due" diligence into "do" diligence
- Authenticity--"save your spinning for the fitness center"
- Proof that you "live inside the customer's head"
Cohen gives invaluable insight into how the most successful angels view due diligence, friends and family money, crowdfunding, team building, scalability, iteration, exit strategies--and much more.
This one-of-a-kind book provides a rare look inside the minds of people who are in the business of funding businesses just like yours.
Read What Every Angel Investor Wants You to Know to get your best shot at funding for your product after your very first pitch.
PRAISE FOR WHAT EVERY ANGEL INVESTOR WANTS YOU TO KNOW:
"Brian Cohen is truly the entrepreneur's best friend. Cohen and Kador haven distilled their first-hand experiences into an intensely personal, highly readable journey into the mind of angels that should be kept at the bedside of every startup CEO." -- DAVID S. ROSE, founder, New York Angels, and CEO, Gust
"Meet one of the fundamental building blocks of the entrepreneurial scene. In one easy-to-read package, readers now have the wisdom of Brian Cohen, perhaps the most well-connected investor/entrepreneur in New York." -- MURAT AKTIHANOGLU, founder and managing director, Entrepreneurs Roundtable Accelerator
"What Every Angel Investor Wants You to Know gives you an actionable checklist for success in fund-raising and entrepreneurship. Cohen and Kador provide an exhilarating ride for those who want to pilot their own business." -- REED HOLDEN, serial entrepreneur and author of Negotiating with Backbone
"Personal insights from a seasoned angel investor. An important addition to the reading list for today's entrepreneurs." -- SCOTT CASE, CEO, Startup America Partnership
"What Every Angel Investor Wants You to Know is a must-read for entrepreneurs and investors who want to fi nance startup dreams--an accessible, jargon-free, practical primer." -- WHITNEY JOHNSON, author of Dare, Dream, Do: Remarkable Things Happen When You Dare to Dream and cofounder, Rose Park Advisors
“While [this] book is anecdotal, [the authors] discuss in depth how angels view a potential investment as well as how they evaluate its prospects. This is the book’s strength. Recommended. All levels of students, entrepreneurs, practitioners.” -- CHOICE
- Sales Rank: #60554 in Books
- Published on: 2013-04-16
- Original language: English
- Number of items: 1
- Dimensions: 9.20" h x .90" w x 6.30" l, 1.15 pounds
- Binding: Hardcover
- 256 pages
Review
"Chock full of real world advice, honest self appraisals, and good chewy information that I wish I had when I went out to raise money." Fast Company 20130408
About the Author
BRIAN S. COHEN is chairman of the New York Angels, an independent consortium of individual accredited angel investors, providing seed and early-stage capital. He is also the cofounder of Launch.it, a free newsroom for the world.
JOHN KADOR is the author of more than 20 books, including The Manager's Book of Questions, 301 Best Questions to Ask on Your Interview, and 50 High-Impact Speeches & Remarks.
Most helpful customer reviews
14 of 14 people found the following review helpful.
The View From Across The Desk
By Mike Hale
If your startup is looking for an angel investor, you need to know what the angels are looking for. Understanding what motivates and excites an angel investor is crucial to getting funded. This book gives you insights from the angel's point of view.
Brian Cohen's biggest claim to fame is being the first investor in Pinterest. He's also the chairman of New York Angels, a consortium of 75 accredited investors that have collectively invested over $45 million and the co-founder, along with his son Trace, of Launch.it, a platform for startups to manage and distribute news.
The title may say "every investor", but these are definitely Cohen's opinions. Still, the principles and advice he shares in the book are common to most angel investors. Cohen's take on angel investing is that it's a "contact sport". Founders and angels need to stay engaged. Even the significance of a meal shared by angels and founders is discussed.
Instead of general ideas, this book is filled with clear-cut advice on how to make the best impression with potential investors. Examples included in the book are:
Types of Angels to Avoid
5 Tips For a Perfect Elevator Pitch
8 Questions For founders
Sequence of a Pitch Deck
6 Models of Crowdfunding
A lighter moment is the What Company Said ("We have an incredible game-changing transformational vision for the future") and What Angel Heard ("We have our heads in the cloud with little idea how to execute") section.
Bottom line, What Every Angel Investor Wants You to Know is a rare look into the minds of angel investors, and perfect for any entrepreneur seeking funding or in the process of getting funded.
8 of 9 people found the following review helpful.
If you buy this book and apply what you read, your $16 investment will pay for itself a thousand times over.
By Mike Brown Author & Coach
This book is the blueprint for start-up entrepreneurs who are seeking funding from Angel Investors. The author (Brian Cohen) is an actual investor from the New York Angeles and he has invested millions of dollars in new start ups. Cohen let's you inside of his mind and tells you how he and other investors "think" about the investing process. He will tell you exactly what you need to do to get an angel investor to pull out his checkbook and write a check for your start up. Don't assume you already know what it is. There is a process and an art to getting your start up funded and Cohen gives you the keys to the kingdom.
Cohen holds your hand and takes you step by step through the process of getting your start up funded. He gives you "key phrases" of what to actually say to investors in critical situations. He tells you the best way to approach an angel investor and how he likes to be approached. He lists the key things that angel investors look for in their decision process. He tells you the mistakes that most start-up entrepreneurs makes, so you can avoid making the same mistakes. And if that is not enough, he gives you resources and tells you exactly where to find angel investors and how to contact them.
"There are 250,000 Angel Investors in the U.S. funding 50,000 start-ups in a year. Angel investors commit about $20 billion to start-ups." I was stunned when I read this statistic in Cohen's book. It's data from the U.S. Small Business Administration. Bottom line... there are plenty of angel investors out there and they are looking for businesses to invest in. Mine as well be yours right?
If you are an entrepreneur and starting a business or thinking about starting a business my recommendation is that you stop everything you are doing right now! Buy this book, read it, study it, take notes and apply everything you see. If you do that, then I believe your $16 investment will pay for itself a thousand times over.
5 of 5 people found the following review helpful.
What Every Angel Investor Wants You To Know
By Rebecca Fannin
Lots of books have been published about venture capital, but not too many about angel investing. Now along comes "What Every Angel Investor Wants You To Know."
The book is full of practical advice for entrepreneurs raising finance for their startup. And it has plenty of case studies to make sure the lessons sink in.
Best in my opinion is that the book is written not by an academic but a person who lives and breathes this stuff every day. Brian S. Cohen is an active angel investor in the New York City startup community, and the chairman of New York Angels.
In his book, Cohen relates tons of examples from his investing experience on the startup trail, including a men's briefs designer he's backed (and endorsed). But more common are the stories of tech entrepreneurs he's backed and the reasons why. One key factor behind all his investments, including Pinterest, is the entrepreneur's deep knowledge of the market.
The book is loaded with personality -- humor, warmth, candor, upbeat -- and reads like it's written from the heart.
I highly recommend this book for any entrepreneur serious about getting ahead in the startup world.
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