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Matchmakers: The New Economics of Multisided Platforms, by David S. Evans, Richard Schmalensee
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Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders. Although matchmakers have been around for millennia, they’re becoming more and more popular—and profitable—due to dramatic advances in technology, and a lot of companies that have managed to crack the code of this business model have become today’s power brokers.
Don’t let the flashy successes fool you, though. Starting a matchmaker is one of the toughest business challenges, and almost everyone who tries to build one, fails.
In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze multisided platforms and discover their principles, and who’ve consulted for some of the most successful platform businesses in the world, explain how matchmakers work best in practice, why they do what they do, and how entrepreneurs can improve their chances for success.
Whether you’re an entrepreneur, an investor, a consumer, or an executive, your future will involve more and more multisided platforms, and Matchmakers—rich with stories from platform winners and losers—is the one book you’ll need in order to navigate this appealing but confusing world.
- Sales Rank: #16103 in Books
- Published on: 2016-05-24
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x 1.00" w x 6.40" l, .85 pounds
- Binding: Hardcover
- 272 pages
Review
As seen in The Wall Street Journal, The New York Times, and The Economist.
“It’s a worthwhile, and short, read for anyone who wonders about the key drivers in different types of business. Knowing what type of business a company is operating is important both for CEOs and investors.” – Forbes
“The Rise of the ‘Matchmakers’ of the Digital Economy” — The New York Times, DealBook
“…measured and analytical…” — The Wall Street Journal
“An economist and entrepreneur and the former Dean of the MIT Sloan School plumb the historical roots and future possibilities of such business models and the economics behind them.” — Forbes, 2016 Summer Books for Creative Leaders
"Matchmakers is one of the year's best strategy books… It should be read by both hipster-web designers with a full beard and smooth McKinsey consultants with sharp creases.” — Henrik Ørholst, Børsen
“The authors explain this ecosystem in engaging prose with ample examples of their theoretical points with practical case studies. Matchmakers introduces complex concepts in an important and expanding area of business and economic development. It is an important and provocative read.” — CHOICE, the publication of the American Library Association
ADVANCE PRAISE for Matchmakers:
Reed Hastings, founder and CEO, Netflix—
“Matchmakers sheds light on some of the most important businesses driving the global economy. A great read for anyone who wants to better understand how the companies behind the products and services they use every day work.”
Dan Schulman, President and CEO, PayPal—
“Matchmakers is an insider’s look at one of the critical business models of our era—one that only looks easy because the drivers around successful multi- and two-sided networks are anything but self-evident. It’s an entertaining read, yet filled with the insights essential for anyone interested in starting or scaling these complex yet powerful businesses.”
Lawrence H. Summers, Charles W. Eliot University Professor and President Emeritus, Harvard University; former US Secretary of the Treasury—
“More than the Internet, the sharing economy or automation platform companies and matchmaking markets are defining the new economy. Evans and Schmalensee are pioneers in developing economic theories that explain this new economy. Here they share what they’ve learned to the great benefit not just of economists, but also of entrepreneurs, policy makers, and consumers.”
Hikmet Ersek, President and CEO, Western Union—
“Entirely new business models have evolved around the platform, connecting supply and demand, service provider and customer, sender and receiver. Matchmakers captures this phenomenon—the platform ecosystem—in a way that makes this book compelling reading for anyone seeking to understand the role that platforms play in today’s economy.”
Jean Tirole, Chairman, Toulouse School of Economics; Winner, 2014 Nobel Prize in Economic Sciences—
“David Evans and Richard Schmalensee are masters at combining strategic analysis and economic theory. Matchmakers is a journey through the strategies of platform businesses, which are central to our economies. Full of stories, fun to read, stimulating, and rigorous, this terrific book is required reading, from the economics and MBA student to the entrepreneur looking at building a platform to any reader curious about how our economy evolves.”
Bob Solomon, former Senior Vice President, Network and Financial Solutions, Ariba, Inc.—
“Matchmakers will be mandatory for anyone building or investing in multisided platforms—in the cloud or on the ground. It’s not only full of great stories like the rise of M-PESA, it’s also a practical guide to getting your platform business off the ground. If the people behind Apple Pay had this book to read, maybe they would have started differently.”
Gary Katz, President and CEO, International Securities Exchange—
“This book provided me, as a cofounder of the International Securities Exchange, with a different lens through which to view my business and industry. This framework would have been a valuable addition to my playbook as my colleagues and I grappled with questions of pricing and building critical mass when we were planning the launch, eighteen years ago, of the first all-electronic options exchange in the United States.”
Cathy Baron Tamraz, Chairman and CEO, Business Wire—
“The ‘matchmaker’ is one of the oldest business models, but it’s ever more important in today’s interconnected, networked world. This deep dive into today’s multisided businesses provides a clear, compelling, and entertaining road map for how net platform businesses can blast off and ignite. Bravo!”
Praise for Catalyst Code:
Bill Gates—
“. . . an important book for anyone interested in understanding how breakthrough businesses can be built in today’s economy.”
Patrick McGovern, founder and former Chairman, International Data Group—
“Catalyst Code shows that in the Internet Age, the greatest business successes will be based on creating communities in which buyers and sellers are brought together efficiently, rather than making a new product or providing a new service.”
Peter S. Lynch, Vice Chairman, Fidelity Management & Research Company—
“Evans and Schmalensee reveal the inner workings of what is rapidly becoming a new model for businesses.”
About the Author
David S. Evans is an economist, business adviser, and entrepreneur. He has done pioneering research into the new economics of multisided platforms. He has also consulted for many of the largest multisided platform businesses in the world and served as an adviser to a number of start-up matchmakers. He has co-founded four companies. David also holds academic positions at the University of Chicago Law School and the University College London.
Richard Schmalensee is the Howard W. Johnson Professor of Management and Economics, Emeritus, at the Massachusetts Institute of Technology. He served as the dean of the MIT Sloan School of Management for nine years and as a Member of the President’s Council of Economic Advisers. Dick he is one of the world’s leading scholars on the economics of industrial organization and has done pioneering research on the new economics of multisided platforms.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Revealing and inspiring book
By Carla Salman Martinez
Want to understand what is behind the most disruptive entrepreneurships in the last two decades? What is the core idea, the model and the technologies that had propel iPhone, Amazon, AirBnb, Uber, to mention a few digital matchmakers?
Nobel Prize winner Jean Tirole studied the two-sided markets, or two-sided platforms. The digital factor increases the quantity and posibilities of matchmakers with multisided platforms. Dr. Evans and Dr. Schmalensee take it from there and expand and deepen the theory of matchmakers that Jean Tirole started.
Written in plain language, this book synthesizes a couple of decades of deep research on multisided matchmakers and unveils their particularities, their structure and the main challenges they face.
Matchmakers. The new economics of multisided platforms is an eye-opening book for the readers that like to be on top of the latest developments or to broaden their general culture.
It is a delightful reading for those interested in understanding the history of the digital economy in the last twenty years.
It is a reference for screenwriters and producers in search for information and frameworks to develop documentaries or series on the history and development of the digital age.
It is a bedside book that will inspire and guide entrepreneurs, investors and businessmen working on, thinking about or interested in digital businesses.
It is highly recommended for incumbents to gain idea on either how digital multisided platforms can hit their businesses or how they can take advantage of it.
It is a clarifying book that solves some questions that traditional economic theory did not. For the unsolved questions, the authors set the relevant questions, whose answers expand the economic theory.
It represents a key reference for the policy-makers that regulate markets and have the power to foster or slow down innovation, competition and competitiveness.
Finally, it is a must-read for national political leaders to understand economic and business trends and be better equiped to set the strategies to grow and develop their nations.
1 of 1 people found the following review helpful.
A Must Read for Anyone Interested in B2B and B2C Platforms
By Chris ONeill
Excellent book. Great use of both successful and failed multisided platforms as examples in explaining specific issues. Based on personal experience building, deploying and operating three B2B multisided platforms since 1997, I was very impressed with the authors' deep understanding of the complexities and challenges that must be handled for a platform to achieve product market fit, user liquidity and platform profitability.
I hope their next book will be about the challenges encountered when connecting multisided B2B platforms with their multisided B2C platform counterparts. An example could be the travel industry and how competing airlines offer flights for sale through competing global distribution systems (e.g. Sabre and Galileo) to passengers accessing those flights through competing online travel agents (e.g. Expedia, TripAdvisor and Priceline).
My only real disagreement is with their statement (pg. 66) that the B2B exchanges in the late 90's failed because the friction they were trying to reduce was not significant enough. It was actually the opposite. The friction was and still is great. The platform functionality of the time was simply not good enough to gain user adoption.
1 of 1 people found the following review helpful.
The Platform Economy
By J. M Schwartz
Fantastic and accessible read for anyone interested in learning about the differentiated business case for a platform and how platform business are changing our economy. Good explanation of the the key considerations for anyone looking to start a multi-sided platform.
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