Ebook Fashion: Concept to Catwalk (Studies in Fashion), by Olivier Gerval
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Fashion: Concept to Catwalk (Studies in Fashion), by Olivier Gerval
Ebook Fashion: Concept to Catwalk (Studies in Fashion), by Olivier Gerval
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An insider's guide to the fascinating and fast-moving world of the fashion trade.
Fashion: Concept to Catwalk reveals the inner workings of the world of fashion. Comprehensive descriptions of fashion history, theory and business practices are interspersed with an exclusive behind-the-scenes visit to the Paris studio and atelier of designer Lutz Huelle as he creates a spring-summer collection.
Fully illustrated with more than 200 photographs and drawings, the book focuses on the six components of the design process, from inspiration to the runway:
- Products -- the influences of vintage designs, popular culture, silhouette and themes
- Colors and fabrics -- the palette, fibers, weaves, motifs, patterns and needlework
- Concept -- developing the idea, sketching, using a dress form and illustrating
- Visual presentation -- the studio, portfolio, brands, labels, layout and house style
- Design and production -- the atelier, draping, fittings, pattern-making and assembling
- Promotion -- events, public relations, styling, models, photo sessions and the runway
With its documentary-style format, real sketches, technical information and useful resources, Fashion: Concept to Catwalk offers a rare look at the high-fashion trade through the lens of a working studio.
- Sales Rank: #1516714 in Books
- Brand: Brand: Firefly Books
- Published on: 2010-09-23
- Original language: English
- Number of items: 1
- Dimensions: 9.80" h x .63" w x 8.06" l, 1.65 pounds
- Binding: Paperback
- 216 pages
- Used Book in Good Condition
Review
Gerval, founder and director of the Olivier Gerval Fashion and Design Institute in Paris...documents the institute's pedagogy for creating a line of garments from inspiration and conceptual design, through fabric selection and pattern creation, to final production, visual presentation, and promotion. The elements of the process are illustrated with 200-plus photographs, sketches, and computer-process screenshots, allowing readers to feel like they are attending a course. He intersperses fashion history with references to haute couture's finest designers and their contributions. Class is not complete without a visual field trip to designer Lutz Huelle's studio, documenting the behind-the-scenes reality of a small fashion house creating its spring-summer collection. Appendixes include more than 20 pages of additional informative resources.... Gerval's guide with focused professional and technical information is highly recommended for fledgling fashion designers, including design
students and entrepreneurs. (Jane Scott Library Journal 2010-11-15)
Behind the fabulous dress worn on the runway is an entire industry. This book offers a detailed look at the fashion world and the processes involved in seeing a design become a reality. Chapters delve into the specifics of designs, illustrations, colours and fabrics, promotion, and much more. Hundreds of photographs, illustrations and diagrams show you all aspects of this creative process. (Terry Peters North Shore News 2010-12-12)
Gerval...launches the "Studies in Fashion" series with this title and Fashion Accessories, both written for students interested in the fashion industry. He here documents the institute's pedagogy for creating a line of garments from inspiration and conceptual design, through fabric selection and pattern creation, to final production, visual presentation, and promotion. The elements of the process are illustrated with 200-plus photographs, sketches, and computer-process screenshots, allowing readers to feel like they are attending a course. He intersperses fashion history with references to haute couture's finest designers and their contributions. Class is not complete without a visual field trip to designer Lutz Huelle's studio, documenting the behind-the-scenes reality of a small fashion house creating its spring-summer collection. Appendixes include more than 20 pages of additional informative resources.... Highly recommended for fledgling fashion designers, including design
students and entrepreneurs. (Jane Scott, George Fox University Library, Newberg Library Journal 2010-11-15)
About the Author
Olivier Gerval is the founder and director of C-6-12, a school of art and design, where he created an original method of apprenticeship.
Most helpful customer reviews
1 of 1 people found the following review helpful.
What to wear
By wogan
This is what could be a very interesting textbook for those interested in fashion, design and even costuming. The ideas are explained well, whether you are familiar with the field or not. Terms and thoughts are defined so that you will know what they mean. Techniques are given; finding the right silhouette, types of jackets and skirts, construction and the collection. There are simple diagrams, showing the products and ideas such as fashion lengths. This makes fashion fascinating by good photos, diagrams and the text, ending with the fashion show and back stage.
There are pictures of drawings and sewing equipment in an appendix, also a dictionary of materials and machines, a glossary and a fashion directory of shops and suppliers, fashion schools, their addresses, phone numbers and web sites
If you are a student or `fan' of fashion, of clothes design, even in the field of arts this book will be of interest to you. It shows much that anyone could find of appeal about this area. This can also give you a new respect for the fashion industry.
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